Yes We Did! An inside look at how social media built the Obama brand

Yes We Did! An inside look at how social media built the Obama brand

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaigna€™s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasna€™t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaigna€™s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologiesa€”email, blogs, social networks, Twitter, and SMS messaginga€”empowered a formidable online community to help elect the worlda€™s first a€œdigitala€ President.In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaigna€™s use of technology, from its earliest days through election night.


Title:Yes We Did! An inside look at how social media built the Obama brand
Author: Rahaf Harfoush
Publisher:New Riders - 2009-05-20
ISBN-13:

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