Weird Ideas That Work

Weird Ideas That Work

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Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.The little rocks came with a Pet Rock Training Manual, a€œa step-bystep guide to having a happy relationship with your geological pet.a€ More than a million Pet Rocks were sold in just a few months, at $3.95 each.11 Research by psychologistsanbsp;...


Title:Weird Ideas That Work
Author: Robert I. Sutton
Publisher:Simon and Schuster - 2002
ISBN-13:

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