Weekend Language
Think about it: on weekends, weare all great communicators because our default is storytelling. When we go to a party on Saturday night, we donat talk about how we optimized our calendar last Wednesday to monetize our mission-critical, best-of-breed, seamless-solution-provider business. (If you do, thatas probably why you havenat been invited back to many parties). No, on the weekends our speech is conversational, simple, clear, and interesting. We speak in examples, anecdotes, and analogies. But then Monday morning hits. We step into the office and suddenly weare full of feature lists and ten-point plans, ahigh levela terms and nonsense. As if that wasnat bad enough, we beat the snot out of our audiences with 118-slide PowerPoint presentations chock-full of text. Audience members typically donat remember anything from those types of presentations. But they do remember stories. The approach and techniques found in this book are designed to help you replicate your existing strengths as a weekend storyteller so you can drag them into your weekday presentations to and conversations with customers, partners, employees, and investors. That way, you can be a great communicator every day of the week.Would you remember the company DriveSavers if we just told you that they can recover data from hard drives pretty well? ... saved twelve Simpsonsa#39; episodesa and probably producer Bill Oakleya#39;s jobaby finding them on a crashed hard drive anbsp;...
| Title | : | Weekend Language |
| Author | : | Andy Craig, Dave Yewman |
| Publisher | : | DASH Consulting Inc. - 2013-12-10 |
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