The 12 Secrets of Persuasive Argument

The 12 Secrets of Persuasive Argument

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qThis book will give all lawyers the guidance they need to become effective advocates. Whether you have just passed the bar or have been practing for 30 years, this book will help refine your persuasive skills.q---from the Foreword by Carolyn B. Lamm, President of the American Bar Association Argument is the fundamental tool of the lawyer's craft, and this practical book describes the twelve material factors that influence the persuasive effect of any argument. These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most persuasive argument possible and maximize your success before a judge or jury, in mediation or arbitration, and anywhere else. These secrets of persuasion come from Aristotle's Rhetoric; others were revealed in the classical writings of Quintilian, Cicero, and Demosthenes. Some come from the work of contemporary scholars in communications and social psychology, some derive from the world's most renowned lawyers, and others are distilled from the authors' own collective experience of more than 100 years as trial lawyers and teachers of trial advocacy. These secrets, both classical and new, can be your key to successful argument.In Strategizing, Weigh All Factors, Including Ethos In preparing any argument, there are always strategic and tactical decisions to make that could influence your ethos with your ... Ralph Waldo Emerson, Essays: Essay on Spiritual Laws p .


Title:The 12 Secrets of Persuasive Argument
Author: Ronald J. Waicukauski, Paul Mark Sandler, JoAnne A. Epps
Publisher:American Bar Association - 2009
ISBN-13:

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