Spin Sucks

Spin Sucks

4.11 - 1251 ratings - Source

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to a€œspina€ your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authenticallya€band truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, shea€™s integrated all shea€™s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but dona€™t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfullya€”without sex, extortion, or a€œtruth-stretchinga€ Humanize your organization, even if you dona€™t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content thata€™s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customera€™s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from othersa€™ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared mediaa€”and get more value from all of them spinsucks.comCommunication and Reputation Management in the Digital Age Gini Dietrich ... Even business leaders hire PR professionals or firms, usually because theya#39;ve heard from their peers that getting their names ... Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach, Cengage Learning, 2011.

Title:Spin Sucks
Author: Gini Dietrich
Publisher:Que Publishing - 2014-02-20

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