Managing strategic action
A major textbook, Managing Strategic Action outlines a framework for understanding strategic action, while key case studies and readings examine the issues involved in moving from strategic intent to realization. Part I highlights environmental analysis and strategic intent, the relations among strategy and structure, the impact of culture, and leadership and human resource management. Part II considers the central role of power and politics in mobilizing change, including the links between power and ethical action. The last part explores various strategic challenges, such as mergers and acquisitions, new product innovation, globalization, sustainable development, and collaboration. Interspersed throughout this exciting text are case studies on such companies as Apple Computer, Mrs. Fields's Cookies, ICI, General Motors, Electronic Data Systems, Montreal Trust, and Machco. With its focus on strategic action and implementation, Managing Strategic Action is the perfect text for scholars and students in management and organization studies, specifically courses in strategy, strategic management, and business policy. qA useful study for a wide range of programmesq --Long Range PlanningInterspersed throughout this exciting text are case studies on such companies as Apple Computer, Mrs. Fieldsa#39;s Cookies, ICI, General Motors, Electronic Data Systems, Montreal Trust, and Machco.
| Title | : | Managing strategic action |
| Author | : | Cynthia Hardy |
| Publisher | : | Sage Publications Ltd - 1994 |
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