Field Guide to Case Study Research in Tourism, Hospitality and Leisure

Field Guide to Case Study Research in Tourism, Hospitality and Leisure

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This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.Research by Shankar (2000), Woodside (2004, 2006, 2008), and Zaltman (2003) supports the position that researchers may better understand consumer buying habits and needs once they participate in (A)SPI and mixed-methods SPI to gain anbsp;...

Title:Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Author: Kenneth F. Hyde, Chris Ryan, Arch G. Woodside
Publisher:Emerald Group Publishing - 2012-07-10

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