Direct and Digital Marketing in Practice

Direct and Digital Marketing in Practice

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Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.Clearly, once Amazon achieved stability they started listening closely to their customers and upped their game dramatically. ... One common complaint among those old postings was that Amazon kept the customer service number hidden, anbsp;...


Title:Direct and Digital Marketing in Practice
Author: Brian Thomas, Matthew Housden
Publisher:A&C Black - 2011-01-27
ISBN-13:

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