Designing Research Questionnaires for Business and Management Students

Designing Research Questionnaires for Business and Management Students

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Available as an E-Inspection Copy! Go here to order Part of SAGEa€™s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three booksa€b View the complete list of new and forthcoming Mastering Business Research Methods seriesForexample, some researcherssuggest that thetelephone interview shouldlast no longer than 30minutes. Others claimthat ... After you have determined the questionwording and sequence, itis timetoplanthe physical layout.Questionnaire ... It includesthequestions aswell asthe place forrecording answers.If the physical layoutanbsp;...


Title:Designing Research Questionnaires for Business and Management Students
Author: Yuksel Ekinci
Publisher:SAGE - 2015-02-12
ISBN-13:

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