Betriebliche Kommunikationsprozesse bei Dienstleistern
Philipp Kordowich untersucht die Besonderheiten kundenorientierter Leistungen und zeigt Auswirkungen fA¼r die betrieblichen AblAcufe auf.Wyckham, Robert G.; Fitzroy, Peter T.; Mandry, Gordon D. (1975): Marketing of Services a An Evaluation of the Theory. ... Zeithaml, Valarie A.; Bitner, Mary Jo ( 2003): Services Marketing a Integrating Customer Focus Across the Firm. 3rd ed.
| Title | : | Betriebliche Kommunikationsprozesse bei Dienstleistern |
| Author | : | Philipp Kordowich |
| Publisher | : | Springer-Verlag - 2010-11-25 |
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